Mattters has the most comprehensive news coverage of search engines and search engine optimization on the internet. If you don't read it here - it ain't happening. With nearly 100 blogs and prestigious Tweeps sharing the latest thinking on website and blog optimizations, as well as the latest developments and attention-focusing techniques in the social arena, this is Need To Know stuff for the practicing webmaster and internet strategists and tacticians.
Kind of too bad we all have to know this stuff - but it seems like we do. Or at least a little so we can realize, thoroughly, and with a topspin of error prone guesses and hints - that what we do to make a living is these days is just a whole lot of silly - just like All other the honorable professions, once you think about it.
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